All you need to know about Search Engine Optimization and Internet Marketing
Let’s begin by saying that those two are not the same; while Internet Marketing is a wide practice and is under the umbrella of the marketing itself, Search Engine Optimization (SEO) is just a tool that is being used as a form of marketing implementation. Internet growth gives many options for any size of business that wishes to grow. Anyone selling or delivering its services online can take a great advantage over the internet marketing offerings. Many online marketing agencies offer great services as SEO, PPC, online PR, networking, web development and many others. With all those services offered you don’t have to worry about being visible to your customers.
You have several options with the Internet Marketing, you can do all by yourself, which will require you to learn the practice or you can hire someone to do it for you. In my practice most of the time people don’t like to do it by themselves as it requires them to invest a reasonable amount of time and sometimes money or they simply don’t have the time as they run their daily business operation.
Search Engine Optimization – is a way which can help you make your website visible to many customers by refining the website layout, making it more useful, adding helpful information for the user, and not engaging into any spam activities! SEO is a great way to show your customers your products and services, or simply deliver the important information. Please keep in mind that SEO is not only made for your current customers to help them find you, it is meant for all audience who is interested in the topic of your discussion. You can use search engine optimization to demonstrate your work or share the information with the world. Search Engine Optimization found their ways back in 1995 when the first major search engines were born. Now internet marketing is a big part of any marketing strategy, it offers lower costs, higher customer reachability, faster way of delivery and several other important aspects of the marketing.
In order to successfully use internet marketing one must understand that it is not a onetime practice; it has to be done over and over with new and different strategies to be used. There are tons of different ideas and strategies that one can apply to be successful with the online campaigns. Every campaign is going to be different and full of exciting discoveries. For example, you can set a goal of attaining hundred visitors for the first hour of you campaign in addition to 20% conversion, therefore you’ll have a goal of 100 people visiting your page with 20 of them buying, signing up or doing other activity that they are required to do. Conversion doesn’t only mean that the customer has to buy, conversion means that the customer has to perform a task that you need him to do. There are several ways to reach your goals:
1. You have to spread your content though social networks, such as facebook, twitter, stumbleupon (I personally find it to be the most of use).
2. You have to have many friends and like in order to spread the content fast and to have an ability to ask to spread your content.
3. Make friends with websites in the industry, you can ask them to advertise your post or event
Remember – Don’t try to cheat the system. Grow your content organically!